行銷管理 (Marketing Management)
112(1)上課 Power Point
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Chapter 02 Company and Marketing Strategy
Chapter 03 Analyzing the Marketing Environment
Chapter 04 Managing Marketing Information
Chapter 05 Consumer Markets and Buyer Behavior
Chapter 06 Business Markets and Business Buyer Behavior
Chapter 07 Customer Value-Driven Marketing Strategy
Chapter 08 Products, Services, and Brands
Chapter 09 Developing New Products
Chapter 12 Marketing Channels (Places)
Chapter 13 Retailing and Wholesaling
Chapter 14 Engaging Consumers and Communicating Customer Value
Chapter 15 Advertising and Public Relations
Chapter 16 Personal Selling and Sales Promotion
Chapter 17 Direct, Online, Social Media, and Mobile Marketing
Chapter 18 Creating Competitive Advantage
Chapter 19 The Global Marketplace
Chapter 20 Sustainable Marketing
109(2)上課 Power Point
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108(2)上課 Power Point
投影片
第2章Company and Marketing Strategy
第3章Analyzing the Marketing Environment
第4章Managing Marketing Information
第5章Consumer Markets and Buyer Behavior
第6章Business Markets and Business Buyer Behavior
第7章Customer Value-Driven Marketing Strategy
第8章Products, Services and Brands
上課 Power Point
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期中、期末考題
消費者行為 (Consumer Behavior)
上課 Power Point
投影片
Chapter 1 Consumer Behavior and Consumer Research
Chapter 2 Creating Marketing Strategies for Customer-Centric Organizations
Chapter 3 The Consumer Decision Process
Chapter 4 Pre-Purchase Processes: Need Recognition, Search, and Evaluation
Chapter 5 Purchase
Chapter 6 Post-Purchase Processes: Consumption and Post-Consumption Evaluations
Chapter 7 Demographics, Psychographics, and Personality
Chapter 8 Consumer Motivation
Chapter 9 Consumer Knowledge
Chapter 10 Consumer Beliefs, Feelings, Attitudes, and Intentions
Chapter 11 Culture, Ethnicity, and Social Class
Chapter 12 Family and Household Influences
Chapter 13 Group and Personal Influence
Chapter 14 Making Contact
Chapter 15 Shaping Consumers’ Opinions
Chapter 16 Helping Consumers to Remember
期中、期末考題
分析工具
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